Heyday of Magnificent Viagra
The history of Viagra for sale evolution is described in hundreds of books. The short variant of it is as follows: the medicinal drug based on sildenafil and elaborated by the company Pfizer for improvement of cardiac functioning hasn’t shown any noticeable results for heart patients’ relief. But the only thing that was noticed by experts is that volunteers were not going to return this remedy back. After some inquiries, it was stated that Viagra turned sexual life of patients into a real pleasure and excitement.
The company conducted all necessary procedures to start Viagra sales. It chose a branded name and packed it into beautiful blue pills. Within the first week of Viagra launching into pharmaceutical market, doctors prescribed around 250 000 Viagra prescriptions. Pfizer got approval from regulators in many countries making a $1bln Viagra sale.
According to company’s data, Viagra took 82 per cent of ED therapy on pharmaceutical market in 2002. The next year was marked by appearance of Cialis from Eli Lilly and Levitra from Bayer. But up to now all attempts of competitors to take Viagra’s segment were unrewarded by success. Other medications acquired their share of the market, but it was rather due to involvement of new customers who didn’t rely on a top brand for some reason and listened to arguments of other players. Here we may draw an analogy with no-spa. It also entered the market first and won a great popularity among consumers, and in spite of the presence of many drotaverine drugs, no-spa occupies a lion's share of the market. A consumer connects his associations with particular brand creating a strong tie: enterospasm – no-spa, ED – Viagra.
This interrelation is hard to break regardless of appearance of new not less effective drugs. People will mainly opt for participation in online Viagra sales and rightly trust this brand.
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